Bring the energy. embrace the chaos. book a room.
Mumbai, India.
Mumbai, India.
The concept behind Luna is grounded in embracing the location. Mumbai, India is known for its chaotic energy and bustling streets, and Luna wants its guests to embrace this, get out of their comfort zone and experience the true nature of Bombay.
My idea with the logo and visual language was for it to be dynamic in terms of it's arrangement, colour and size. I wanted it to feel like it was always in motion or developing, therefore pushing this idea of embracing energy and chaos. One of the key values for this hotel was development/growth. The idea was that guests would arrive at Luna, embrace its setting and differences and leave feeling like they have developed as an individual.
Above shows the layout for the responsive Luna website. I loved using the visual language and imagery to break up sections and also captures what Luna stands for as a hotel.
