There's a beat in the heart of Manchester
The aim was to create a festival identity for Manchester International Festival that captured
the famous rave spirit grounded in the city's roots.
I wanted this concept to capture the harsh and gritty feeling of the rave scene without 
feeling outdated or dirty.
When it came to extending the rollout of the brand, it was important to think of the user journey. Where would they see it? What would they do next? This was the starting point when it came to ideating rollout.
The ten-pointed star graphic was inspired by a feeling of togetherness. Each point represents a different borough of Manchester.

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